Simplifying event planning by offering smart coordination and managing data centrally

Simplifying event planning by offering smart coordination and managing data centrally

OVERVIEW

OVERVIEW

Event planning often requires juggling multiple tasks, from managing guest lists to coordinating logistics. As someone with a passion for creating streamlined user experiences, I took on the challenge of designing Org—a web application aimed at simplifying event organization for adults. The goal was to develop a tool that would not only address the common pain points in event planning but also offer intelligent solutions that would make the process more manageable and enjoyable.

Event planning often requires juggling multiple tasks, from managing guest lists to coordinating logistics. As someone with a passion for creating streamlined user experiences, I took on the challenge of designing Org—a web application aimed at simplifying event organization for adults. The goal was to develop a tool that would not only address the common pain points in event planning but also offer intelligent solutions that would make the process more manageable and enjoyable.

ROLE

ROLE

UX/UI Designer

UX/UI Designer

TIMELINE

TIMELINE

4 Months

4 Months

PLATFORM

PLATFORM

Desktop

Desktop

CHALLENGE

CHALLENGE

Event planning is often overwhelming, especially for busy adults. Existing tools lack user-friendly, efficient coordination. Users need a simplified solution that centralizes event management in one platform.

PROCESS

PROCESS

RESEARCH

 I conducted interviews with people who frequently planned events—both professionals and casual users—to understand their pain points and what they felt was missing from existing solutions. I also ran surveys and analyzed competitor apps to find patterns and features that users either loved or disliked.

PLANNING

With a clear understanding of the user needs, I moved into the planning phase. I defined the project scope, established key objectives, and outlined the technical requirements. This phase was crucial in setting the direction for the project and ensuring that all aspects of the app would work together cohesively.

DESIGN & ITERATION

The design process was iterative and user-centric. I started with wireframes to map out the user flow and structure of the app, followed by creating prototypes to test with real users. Feedback from these sessions was instrumental in refining the design. I focused on creating an intuitive interface that would make the complex task of event planning feel simple and manageable.

RESEARCH

RESEARCH

To address these challenges, I began with comprehensive research to understand the specific pain points of event planners. I conducted surveys, interviews, and analyzed competitor platforms to identify gaps and opportunities for improvement. This research provided valuable insights into what users truly needed in an event planning tool

To address these challenges, I began with comprehensive research to understand the specific pain points of event planners. I conducted surveys, interviews, and analyzed competitor platforms to identify gaps and opportunities for improvement. This research provided valuable insights into what users truly needed in an event planning tool

COMPETITORS

COMPETITORS

In the competitive analysis for my ORG UX design project, I evaluated leading event planning tools to identify their strengths and weaknesses. This analysis revealed critical gaps in features and user experience, which informed the design of a more intuitive and comprehensive solution tailored to the needs of event planners.

PRODUCT USERS

PRODUCT USERS

TECH-SAVVY ADULTS

Users are tech industry professionals, both men and women aged 18+, who are comfortable with digital tools and seek efficient solutions for managing their busy schedules.

EVENT ORGANIZERS

These users frequently plan and coordinate events, requiring a reliable platform to handle multiple events simultaneously with minimal hassle.

EFFICIENCY-DRIVEN

They value a user-friendly interface and intelligent coordination software that simplifies complex tasks and streamlines the event planning process.

COLLABORATIVE NEEDS

Organizers need to manage permissions for various users, easily update and edit event details, and access responsive support to ensure smooth event execution.

USER INTERVIEWS

USER INTERVIEWS

USER INTERVIEWS

CENTRALIZED MANAGEMENT

Mark noted, “It’s exhausting trying to keep track of guest lists in one app and schedules in another.” Stressing the need for a platform where all event details—guest lists, schedules, and communication—are easily accessible in one central location.

NEED FOR SIMPLIFICATION

Emily mentioned, “I just need something straightforward, but I end up wasting time figuring out features I don’t even need,” highlighting the frustration with unnecessary elements.

PLANNING

PLANNING

With a clear understanding of the user needs, I moved into the planning phase. I defined the project scope, established key objectives, and outlined the technical requirements. This phase was crucial in setting the direction for the project and ensuring that all aspects of the app would work together cohesively.

With a clear understanding of the user needs, I moved into the planning phase. I defined the project scope, established key objectives, and outlined the technical requirements. This phase was crucial in setting the direction for the project and ensuring that all aspects of the app would work together cohesively.

KEY OBJECTIVES

KEY
OBJECTIVES

KEY OBJECTIVES

STREAMLINE EVENT SETUP

Provide a straightforward process for creating and customizing events with minimal effort.

CENTRALIZE INFORMATION

Aggregate all event-related data and communications in one accessible platform to improve organization.

ENHANCE COLLABORATION

Implement basic tools for role assignment and permissions to facilitate team coordination.

ENSURE USABILITY

Design an intuitive interface that requires minimal training and allows users to manage events efficiently.

ENABLE REAL-TIME UPDATES

Offer features for immediate notifications and updates to keep users informed of any changes.

DESIGN & ITERATION

DESIGN & ITERATION

The design process was iterative and user-centric. I started with wireframes to map out the user flow and structure of the app, followed by creating prototypes to test with real users. Feedback from these sessions was instrumental in refining the design. I focused on creating an intuitive interface that would make the complex task of event planning feel simple and manageable.

USER FLOWS

USER FLOWS

For this project, I focused on two key user flows: creating a new event and editing/updating an existing event. These flows were designed to streamline the planning process, ensuring that users could easily set up events or make adjustments without unnecessary steps or confusion.

WIREFRAMES

WIREFRAMES

The wireframes for Org served as the foundational blueprint, mapping out the user flow and structure of the app to ensure a seamless and intuitive event planning experience.

USABILITY TESTING

USABILITY
TESTING

USABILITY TESTING

Usability testing was conducted to gather valuable user feedback, allowing me to identify pain points and refine the design to ensure a more intuitive and user-friendly experience.

Testing revealed that the home page and navigation needed to be redesigned to better establish hierarchy, helping users more easily access and manage key features within the app.

To improve usability, the schedule page was updated to streamline the calendar section, making it easier for users to manage and navigate through event dates

FINAL UI

FINAL UI

TAKEAWAYS

TAKEAWAYS

TAKEAWAYS

From this project, I learned the importance of iterative design and how critical user feedback is in shaping a product that truly meets user needs. The process reinforced the value of usability testing in identifying pain points and refining features, ultimately leading to a more intuitive and effective solution.

From this project, I learned the importance of iterative design and how critical user feedback is in shaping a product that truly meets user needs. The process reinforced the value of usability testing in identifying pain points and refining features, ultimately leading to a more intuitive and effective solution.

Let's connect, get in touch!

Let's connect, get in touch!

© 2024 Matt Golden