ALASTIN SKINCARE
PREFERENCE PAGE
For Alastin Skincare, the main challenge was designing an email preference page that could handle a variety of user inputs without overwhelming the customer. My goal was to streamline the experience, ensuring users could easily navigate through multiple options while maintaining a clean, modern interface. By focusing on simplicity and accessibility, I created a layout that minimized friction and encouraged more users to actively manage their email preferences. This resulted in higher engagement rates and reduced opt-outs, demonstrating the impact of a user-first design approach.
SOL DE JANEIRO
WELCOME CAMPAIGN
For Sol de Janeiro’s welcome campaign, the challenge was crafting a compelling first impression that reflected the brand’s vibrant, playful energy while driving conversions. I created a series of emails with bold visuals and clear, inviting messaging, designed to resonate with new subscribers from the very first touchpoint. The project required a balance between aesthetic appeal and functional messaging, ensuring users were not only drawn in by the visuals but also understood the brand's unique value proposition. This approach successfully boosted initial interactions and set the tone for ongoing engagement.
DOONEY & BOURKE
WELCOME CAMPAIGN
With Dooney & Bourke, the challenge was to ensure the elegance of their luxury brand translated seamlessly into the digital realm. Collaborating closely with the client, I developed a welcome email campaign that combined classic design elements with modern email best practices. Regular client check-ins were key to aligning the campaign with their timeless branding. The emails emphasized luxury and sophistication, fostering an immediate connection with new subscribers. The project required careful attention to detail to ensure that the digital representation maintained the brand’s high-end image, which ultimately led to increased customer retention and early brand loyalty.
CROSS
WELCOME CAMPAIGN
For Cross, the challenge was to modernize a brand rooted in heritage without losing its sense of craftsmanship and quality. I worked to create a welcome email campaign that not only introduced subscribers to the brand but also personalized the onboarding experience. By leveraging data-driven insights, I tailored content to match user interests while maintaining the brand’s historic values. The emails focused on storytelling, highlighting the brand’s long-standing reputation for quality, and featured visually engaging designs that reinforced this narrative. This project was pivotal in creating a personalized, seamless experience that bridged tradition with modern customer expectations, resulting in improved long-term engagement.
Check out my other case studies to explore more of my design work and process!
